GYM + COFFEE: PRIDE PROJECT
Gym + Coffee is an Irish clothing brand that specialise in high quality athletic wear. They sell world class products such as hoodies, t-shirts and leggings. As part of their Pride 2022 campaign, Gym + Coffee asked me to create a design for them that would feature on their pride merchandise. This included tote bags and reusable water bottles. It was a wonderful opportunity to work such an incredible company on a project that means a lot to me personally.
OVERVIEW
The client requested that the design encompass the meaning of pride. They wanted a design that celebrated diversity in a fun way.
THE PROBLEM
With this in mind, I got working on some ideas. I decided to create a variety of different characters using the pride colours. I included diversity in many ways, such as differently abled people and people of different religions. I wanted the design to feel like a party in order to show a celebration. I think this was very effective as each character appears to be having lots of fun!
THE SOLUTION
